Under the 'Swachhta Hi Seva' (Cleanliness is Service) fortnight, a special cleanliness and awareness campaign was launched in the Araria Municipal Council area on Thursday. Municipal council officials, employees, and ward councilors personally participated, sweeping roads to convey a message of cleanliness to the public.

The campaign commenced from the Municipal Council office, followed by an intensive cleaning drive from Kali Mandir Chowk to Chandni Chowk. The initiative was led by Chief Councilor Vijay Kumar Mishra, Deputy Chief Councilor Gautam Sah, and Executive Officer Chandraraj Prakash. Officials themselves picked up litter and deposited it in dustbins, setting an example for citizens.

During the campaign, shopkeepers and passersby were educated about the importance of hygiene. People were urged to avoid single-use plastics, opt for cloth bags, and segregate wet and dry waste. Executive Officer Chandraraj Prakash emphasized the necessity of public participation in maintaining a clean city. He also warned that strict action, including fines, would be taken against those violating cleanliness regulations. The campaign aims to transform Araria into a clean and plastic-free city.